11+ best landing page builders to capture more leads in 2020

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Landing Pages are probably the most important ones for your business. From capturing new leads to generating sales, landing pages does it all for your business. This makes choosing the best landing page builder for your business absolutely important.

Still, it is a daunting task for many small & medium scale businesses. From setting up your business to generating leads, it just seems too much work & often this very important aspect is not given the importance it truly deserves. 

It is worth noting that companies creating 30 or more Landing Pages get 7 times more leads than the ones creating less than 10. Around 75% of businesses have problems finding suitable expertise for optimizing their Landing Page. 

The list below compares the top landing page builders along with their features & pricing so you won’t have to waste your time researching the same. Hopefully this will help you decide which one you want to go for & start converting those leads to generate sales for your business.

Disclaimer: This article contains affiliate links that I receive a small commission for at no cost to you. However, these are merely the tools I fully recommend when it comes to a landing page builder. You can read my full affiliate disclosure in my privacy policy in the footer.

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What is the Best Landing Page Builder?

Every software has its own uniqueness & serves a specific purpose for its users. It is upto us how we perceive that specific purpose aligns with our needs. 

As it is well known, write a bold headline, a captivating offer, a clear CTA & you’re on your path to success. So let’s look into the details of these best landing page builders which shall help you choose the right one for you & your business.

My Top Picks for landing page builders in 2020 are as below.

1. Leadpages.

Turning Clicks into Customers

Leadpages is probably one of the best cost effective options out there. But as with all cheap options, Leadpages does not cut any corners in its features or usability. So all in all this is a perfect landing page builder for your up & coming business.

With email integration, CRM & dynamic text replacement, Leadpages offers a lot for very little. With inclusion of alert bars, pop up boxes, Integrated facebook ad builder, more than 150 templates & mobile friendly pages, Leadpages gives a solid performance taking care of all your basic needs. 

The pages designed from Leadpages are pretty basic & the page editor will take some learning curve to get used to.

But A/B testing, email triggers & few integrations are not available in the standard plan.

Leadpages have three plans : Standard ($25 /month), Pro ($48 /month) & Advanced ($199 /month). They also offer a 14 day free trial on all their plans.

Good thing is that all their plans cover the most basic essential needs from any landing page builder : mobile responsive templates, Lead notifications, unlimited pop ups, facebook ad builder & SEO functionalities.

I recommend you to go for the Leadpages Pro annual plan which is 39% off their regular pricing.

How to save the most:

  • Plan: Pro Plan at $48/month
  • Term: 12 months
  • Total cost at checkout: $576
  • Savings: $372

Landing Page Builders for Non Programmers

Landingi is a popular landing page builder for small businesses. With unlimited landing pages & leads on all their plans, Landingi helps to quickly make & activate a landing page without any real need/knowledge for coding.

landingi homepage

The fact that it is used by over 4000 companies including biggies like Paypal & Sony Music, speaks volumes about the services & performance of Landingi. 

The process from creating, publishing & subsequently optimizing the landing page for best performance is all automated with Landingi.

With over 200 landing page templates to choose from, drag & drop builder for easy use, marketing support & over 100 mobile responsive templates, Landingi provides a plethora of features for any business to use & convert their sales.

A/B split testing, Zapier integrations, unlimited pop ups are all available in higher plans. They provide wonderful support for their users via email/chat/phone for their higher plans & only via email for their base plan users.

Landingi has three plans for businesses – Core plan at $29 /month, Create plan at $45 /month & Automate plan at $59 /month.

For Agency, they have three plans namely – Consultant, Agency & Agency Pro all depending on the number of users the agency needs.

All the plans of Landingi start with a 14 day free trial.

I recommend you to go for the Landingi Automate annual plan which is 25% off their regular pricing.

How to save the most:

  • Plan: Automate Plan at $59/month
  • Term: 12 months
  • Total cost at checkout: $708
  • Savings: $240

3. GetResponse.

Marketing Software for small businesses

GetResponse is an all-in-one marketing marketing solution that helps you to build landing pages & also look after your email marketing efforts. 

The best part about GetReponse is that you get multiple tools at the price of one but be wary as a landing page builder specifically is not their primary agenda.

There are many great features GetResponse has to offer its users. With a built in easy to use editor, mobile responsive templates with over 5000+ Shutterstock photos, A/B testing, awesome customer support service, countdown timers to increase conversions, GetResponse is definitely worth the try.

Also a testament to their efforts is that they already have over 100K+ businesses on board with them.

GetResponse have four plans – Basic at $15 /month, Plus at $49 /month, Professional at $99 /month & Enterprise with custom pricing.

The first three plans are only for 1000 customers beyond which the pricing increases.

They offer a 30 day free trial period on all their plans. 

I recommend you to go for the GetResponse Plus two year plan which is 30% off their regular pricing.

How to save the most:

  • Plan: Plus Plan at $34.3/month
  • Term: 24 months
  • Total cost at checkout: $823.2
  • Savings: $352.8

4. Unbounce.

The Landing Page Builder & Platform

One of the best landing page builder available that is hell bent to increase your conversions. The name “un” Bounce is a smart way of marketing their idea across.With over 1500 brands all over the world using Unbounce, it helps users to convert prospects into leads & sales.

unbounce homepage

Without any coding skills you can easily create & deploy your landing page with pop ups & sticky bars. What it does brilliantly is handle on-page conversion seamlessly by helping users take action on a page. 

Dynamic keyword insertion for Search Engine Marketing (SEM) campaigns & over 125 mobile responsive templates makes Unbounce one of the best landing pages today. With SEM, you can replace the keywords of your landing page & replace them with what the users are looking for – basically allowing more conversions for your business.

If that was not all, Unbounce also offers custom domains & integrates with top marketing apps such as Zapier, Mailchimp, WordPress, etc.

Unbounce has three plans : Essential ($79 /month), Premium ($159 /month) & Enterprise ($399+ /month). They also offer a 14 day free trial on all their plans.

Good thing is that all their plans include unlimited users, customer support, SSL Integration, Zapier, WordPress & Hubspot Integration, A/B Testing, Dynamic Text Replacement & over 100 customizable templates.

I recommend you to go for the Unbounce Premium annual plan which is 20% off their regular pricing.

How to save the most:

  • Plan: Premium Plan at $159/month
  • Term: 12 months
  • Total cost at checkout: $1908
  • Savings: $480

5. Instapage.

The World’s Most Advanced Landing Page Platform

This is the perfect landing page builder serving various end goals for individual entrepreneurs as well as big businesses. Lead Generation to Webinar Registration to App Downloads, you get it all.

Having over 200+ customizable templates & mobile responsiveness, you can create super landing pages without writing a single line of code.

Making a landing page is as easy as it can get with drag & drop functionalities. Instaage also offers a variety of solutions when it comes to Google ads & Facebook ads.

Instapage is full of powerful features with unlimited A/B testing, custom fonts, dynamic keyword insertion & Bigstock Image library to name a few.

Instapage has two plans : Business ($199 /month) & Enterprise (Custom Pricing). They also offer a 14 day free trial on both the plans.

Good thing is that both the plans cover a variety of features such as A/B Testing, Heatmaps, Dynamic Text Replacement, SSL Encryption, Integration with Zapier, Hubspot, Salesforce, etc.

I recommend you to go for the Instapage Business annual plan which is 25% off their regular pricing.

How to save the most:

  • Plan: Pro Plan at $149 /month
  • Term: 12 months
  • Total cost at checkout: $1788
  • Savings: $600

6. Elementor.

#1 Free WordPress Page Builder

One of the most popular WordPress page builder with over a whopping 5 million users worldwide. You just need to add the Elementor plugin in WordPress & start building your landing page.

elementor homepage

Over 80 design elements such as spacers, dividers, button, forms, galleries and much more, Elementor gives you full access to control every aspect of your page. 

Offering over 300 custom templates & custom pop up builder, it is a great landing page builder for everyone. 

Responsive editing to view your page look & feel on desktop, tablet & mobile is a great feature to have.

Also, Elementor is an open source project which is great for developers having added custom themes & add-on.

Free version of Elementor come with basic widgets – 40+ in number & 30+ basic templates to enable users to know the look & feel of Elementor. More advanced features of pop ups, dynamic content widgets are not offered for free. 

Elementor has three plans : Personal ($49 /year), Plus ($99 /year) & Expert ($199 /year). They also offer a 30 day free trial on all their plans.

I recommend you to go for the Elementor Personal annual plan.

How to save the most:

  • Plan: Personal Plan at $49/year
  • Term: 12 months
  • Total cost at checkout: $49
  • Savings: Time & Energy to look for other options

7. Wishpond.

Marketing Made Simple

Wishpond has a unique feature wherein they ask the user to either make the landing page themselves or they do it for them. It is a very fast up & coming name in the SaaS & marketing universe.

If you choose to get the landing page made by them, a full team of designers, copywriters, marketers are deployed to get it done.

Wishpond is a very good tool for beginners as their drag & drop feature gets your landing page ready to be deployed within minutes. If you know coding, you can customize the elements of the page.

With 100+mobile optimised landing pages, marketing tools like pop ups, A/B testing & integration with major marketing platforms makes Wishpond a strong choice.

They have an excellent team for your support & if you need, to run your marketing campaigns for maximum conversions.

Wishpond has three plans : Starting Out ($49 /month), Everything You Need ($99 /month) & Rapid Growth ($199 /month). They also offer a 14 day free trial on all their plans.

Major differentiator in the plans is the limitations on the number of leads ranging from 1000 for Starting Out plan to more than 10K for Rapid Growth plan. Starting Out plan does not have the A/B testing, API access & few other features.

I recommend you to go for the Wishpond’s Everything You Need annual plan which is 39% off their regular pricing.

How to save the most:

  • Plan: Everything You Need Plan at $99/month
  • Term: 12 months
  • Total cost at checkout: $1188

8. ClickFunnels.

Build Funnels Quickly & Easily

ClickFunnels is a sales funnel builder but also offers many features to make it to this list. Landing pages, membership websites, product launch pages, lead generations are all included in what ClickFunnels can do for you.

clickfunnels homepage

ClickFunnels can be used to create Opt-in funnels, Membership sites, etc. & if you purchase the highest plan, it helps you start your very own affiliate program which is very unique to ClickFunnels.

It helps you guide your customers through the entire sales process making sure they are not lost anywhere in between. To achieve maximum results, there are automatic follow ups with your visitors.

ClickFunnels landing page builder is a simple drag & drop feature which can all be managed with a single dashboard. Running automated campaigns & 24/7 customer support system makes ClickFunnels a really impressive software.

ClickFunnels has two plans : Starter ($97 /month) & Platinum ($297 /month). They also offer a 14 day free trial on both their plans but you will have to submit your card details.

Starter plan has limitations on number of funnels, landing pages & number of users which are uplifted along with many additional features if you upgrade to the Platinum plan.

Though ClickFunnels is on the expensive side, it gives you a really unique outlook on your campaigns & if you have a solid business, it definitely is worth it.

I recommend you to go for the ClickFunnels Platinum annual plan which is 16% off their regular pricing.

How to save the most:

  • Plan: Pro Plan at $249.75 /month
  • Term: 12 months
  • Total cost at checkout: $2997
  • Savings: $567

9. Ucraft.

Free Website Builder

Primarily a website builder, but Ucraft offers much much more than that. It is an impressive landing page builder with great feature sets.

ucraft homepage

Drag & drop editor, Logo Maker & other designing tools makes Ucraft a powerful landing page tool. Offering plenty of customization & mobile responsive templates, Ucraft also provides a free domain name with all its annual plan.

Though the base plan offers limited functionalities, it is still pretty impressive, seamlessly integrating with essential softwares such as Google Analytics, Intercom, etc.

Ucraft have a very solid 24/7 support system as well.

Leadpages has three plans besides the Free version : Pro Website ($10 /month), Pro Shop ($21 /month) & Unlimited ($69 /month). They also offer a 14 day free trial on all their plans.

Ucraft provides unlimited bandwidth, SSL encryption, Google Analytics & 24/7 support for all their plans.

I recommend you to go for the Ucraft’s Pro Website annual plan which is 15% off their regular pricing & also provides a domain name.

How to save the most:

  • Plan: Pro Website Plan at $10/month
  • Term: 12 months
  • Total cost at checkout: $120
  • Savings: $18

10. Lander.

Best & Effective Landing Page Platform for All

Lander is a popular landing page builder with over 100K+ customers already converting more leads than ever thanks to it.

Drag & drop functionality & over 100 templates to choose from gives Lander the edge which is actually compounded by the fact that they also offer dynamic text replacement (DTR) as well.

The landing pages are optimised for conversions with auto fill forms, welcome emails & third party integrations.

Lander has two plans : Basic ($16 /month) & Professional ($83 /month). They also offer a 14 day free trial on all their plans.

What is really impressive & sets them apart is the fact that they offer unlimited templates, A/B Testing, Facebook Fan Page integration, custom code editing & SSL encryption on all of their plans.

I recommend you to go for the Lander Basic annual plan which is 67% off their regular pricing.

How to save the most:

  • Plan: Basic Plan at $16/month
  • Term: 12 months
  • Total cost at checkout: $192
  • Savings: $396

11. Hubspot.

Inbound Marketing, Sales & Service Software

If you know SaaS & B2B marketing, you probably have already heard about Hubspot. And a lot of it. One of the most powerful marketing Hub package encompassing a variety of features.

hubspot homepage

With over 75K+ customers spread across 120 countries, Hubspot by no means is a new name.

The landing page builder offered by Hubspot is full of great powerful features & easy to use interface. All the needs are answered by Hubspot be it an Individual, Teams or Agencies.

A distinct advantage that Hubspot landing page builder carries is the fact that it can be tied with it’s CRM & the full feature set of Hubspot can be used for maximum extraction.

For individuals, Hubspot offers personalized landing page content, use pop ups & live chat for maximum conversions.

Hubspot has three plans : Starter ($40 /month), Professional ($800 /month) & Enterprise ($3200 /month). 

While Starter & Professional plans include 1000 contacts, Enterprise includes 10,000 contacts. Hubspot’s Professional & Enterprise plans are on the expensive side.

I recommend you to go for the Starter annual plan which is 20% off their regular pricing.

How to save the most:

  • Plan: Starter Plan at $40/month
  • Term: 12 months
  • Total cost at checkout: $480
  • Savings: $120

12. ShortStack.

The Tools to Get the Job Done

ShortStack covers your landing page needs with giveaways, contests & quizzes. All this while letting you create & deploy beautiful landing pages to optimise your conversions.

ShortStack offers a very easy to use landing page editor along with email marketing tools to track your progress & conversion rate.

Powerful features can be used such as campaign analytics tools, CTA’s, marketing automation all this without having to write a single line of code.

Basic integrations with 3rd party platforms such as MailChimp, Google Analytics is easy as ever.

Guaranteeing a 99.99% uptime, mobile responsive templates, ROI tracking & real time editing makes ShortStack a really wonderful tool to try out.

ShortStack has three plans : Business ($99 /month), Agency ($199 /month) & Brand ($499 /month). They also offer free trial to their services for up to 250 entries & 1000 views.

While entities & views are key differentiators among the plans, campaigns & emails are unlimited in all of their plans. The upgraded plans also feature an impressive list of services to maximize your online impact.

I recommend you to go for the ShortStack’s Business annual plan which is 20% off their regular pricing.

How to save the most:

  • Plan: Business Plan at $79/month
  • Term: 12 months
  • Total cost at checkout: $948
  • Savings: $240

What is a Landing Page Builder?

A Landing Page is where a visitor via organic traffic or referral traffic lands on your website. It usually consists of a single web page with a clear defined Call To Action (CTA). 

Landing Page Builders are used to make landing pages user friendly & optimized for maximum performance. They help in generating leads for a business.

A great Landing Page example is of Leadpage below – 

Landing Page Builders help users to create a directed landing page for a specific product/purpose which the user can bank on to collect more leads & follow them up through the sales funnel with conversions guiding them through the entire sales process.

When driving visitors via your Blog Post or website content, you collect email addresses of the website visitors via the form fields on your Landing Page. This further can help you to drive email campaigns to drive traffic to your website.

Why to use a Landing Page Builder?

1. Highly Focused.

Landing Pages are concerned with one and only one thing – conversions. There are no distractions, no stories, no about the company or about yourself just plain and simple getting the customer through the sales funnel to convert.

2. Plenty of Templates.

Landing Pages needs to be visually compelling, attractive & just plain stunning to the eyes.

This is the reason a good Landing age builder becomes paramount as they usually have pre designed templates which can be fully customized as per the user’s business requirements. This makes it easy for you to target your audience with specific offers.

3. Third Party Integrations.

A Landing Page can only direct your customers to an offer or a product/service. To truly convert and make your online business model a viable one, you would need third party softwares such as email marketing, SEO tools, form builders and more.

Landing Page builders easily integrate with these softwares to truly complete your campaign and convert your leads into sales.

4. A/B Testing.

Before your page can be made available for your visitors(prospect customers) it is essential all the elements of its functionality is thoroughly tested.  This is exactly where A/B Testing comes in.

All the leading Landing Page builder will have A/B Testing feature so a business owner can test what works for their specific audience and what does not. Accordingly the features can be tweaked to ensure optimised performance.

When to use a Landing Page Builder?

1. Segmented Offers.

Every offer is not for each of your visitor. If a particular kind of visitors needs to be targeted, Landing Page is the best way to go. You can create a customized page to communicate with a particular segment of your visitors.

2. Multiple Traffic Sources.

Different Landing Pages matching the source of traffic can be very handy if you are promoting on more than one channel. For example your headline, image & CTA on an Instagram ad campaign should ideally be very different than the one you are running on Linkedin.

3. Multiple Products.

If your portfolio has more than one product to offer to your customers, you can easily promote it and target your specific product to specific audience for maximum conversions. For example, you can not promote beard oil to the same customers to whom you are promoting a shaving cream. (Just to put things in perspective)

What to look for in a Landing Page Builder?

white logo of cupofglory

What to look for in a Landing Page Builder??

(Full Guide)

Number of Landing Pages

Go for the one which does not cap the number of Landing Pages you can build

Analytics & Reports

A/B Testing, tracking visitors & conversions is essential for the success any online business

Email Marketing Integrations

Your Landing Page builder needs to sync with your email marketing tool to carry out campaigns for lead conversions

Designing

Every aspect of the design of your Landing Page should be under your control like logo, SEO tags, icons & more

Pop Up Tools

Having a built in pop up tool can enormously increase your conversions

Custom Codes

Make sure this option is available for adding custom scripts such as Google Analytics to your landing page

Money Back Guarantee

Go for the one having a free trial & money back guarnatee

Chat Support

Chat bots or live chat support feature will help you solve issues in real time

Infographic created by Aakash Singh, cupofglory.com

https://www.cupofglory.com/best-landing-page-builder

How to use a Landing Page Builder?

All major businesses nowadays use a Landing Page as an integral part of their online marketing campaign.

What is Landing Page design and what does a Landing Page include are important things to work on.

It is important to understand how to use the builder to your maximum advantage and give you an edge over your competition.

My Top Tips for Landing Page best practices are:

Focus on Above the Fold.

“Above The Fold” simply means what is visible on the screen before scrolling down. And it is VERY IMPORTANT!

Your heading, USP & Call To Action(CTA) all needs to be highly visible by placing them “above the fold”.

Cramming the first half of the page will not help but make sure all the important elements are visible to the user eyes without the need to scroll down.

Show the Action.

Whatever be your product/service, you need to show it in action to your potential customers before they make up their mind to buy it.

Animations, videos, photographs anything is useful as long as it captures the attention. Hero Image is the ideal place for the same.

Remove Distractions.

You need to keep your potential customer highly focussed on your product/service for maximum conversions. 

For this, any distraction on the page in the form of navigation, scrolling, additional links needs to be strictly avoided. Remember their is only one goal – CONVERSION!

Optimized for Mobile.

It is no secret today that mobile usage has exponentially blasted over the roof like never before. It is a serious mistake on anyone’s part who avoid this aspect of their marketing campaign.

Only 50% of Landing Pages are optimized for mobile. This creates a great opportunity for you to get ahead of your competition.

You need to create your Landing Page highly optimized for mobile devices. Uneven fonts or formatting of the page, even slow page load time on mobiles simply means loss of potential customers and subsequently business for you.

Security is paramount.

Malicious crimes such as hacks, breach and more are on the rise these days.

If your page does not appear secure and the users become suspicious of it, your sales are going to take a big hit. 

Always ensure your Landing Page builder provides highest quality of security (Look for SSL Encryption).

Always be Testing before going "Live".

What you show to your potential customers needs to be absolute top class with no error of margin. Keep testing what works and what does not work for your business.

A/B Testing different elements of your Landing Page will eventually help your decide the best features to go with before you get your page “Live” in front of your potential customers.

Landing Page FAQ

Can HomePage be Landing Page?

Technically No! While a visitor can land on your homepage but a Landing Page has a specific purpose behind it while homepages sets the tone for it.

Can a Landing Page be a part of your website?

Landing Page is designed to generate leads from the incoming traffic. If it is hosted on a page on your website or on a separate host does not matter much.

Can you advertise Landing Page on Google?

Yes you can and should advertise your Landing Page on Google, your social media or any other platform that helps it to reach out to maximum visitors. Google Ads measure your Landing Page experience to gauge how well your website offers what the visitors are looking for in your website.

Can you change Landing Page?

You can change your Landing Page anytime you want. Ideally it should not be changed once your Landing Page has been made “live”. It will not show a good picture to your prospect customers if the page that converted them keeps on changing frequently.

What is Landing Page optimization?

It is the process of improving elements on the website to increase conversions. A/B Testing is the most widely used method for the same.

Landing Page Builder Bottom Line (Executive Summary)

Landing Page builders are essential to any online marketing campaign. Why is it so is something I have tried my best to answer in depth in this article. There are so many variables any online business needs to tackle on a daily basis. In such situations having a dedicated space to maximize your conversions is just so important.

Any Landing Page builder will be packed with many features but be sure to first test the product to see it resonates with your requirement. Always ensure you are getting A/B Testing, variety of templates, analytical reports on the page performance & integrations with major email marketing platforms. 

If you are looking for the best landing page builder, I recommend Leadpages which you can start off at just $48 per month (39% off).

Please give these recommendations a try & let me know in the comment section which landing page builder do you use or prefer.

If you feel you are finally ready to step into the journey and want help to set up your blog, do take help from my limited time period setup service.

If you already have an online presence and looking to scale up, do try out these proven resources which I personally recommend.

More Reading on CupOfGlory.com – check out my articles on web hosting services & graphic design tools which you can use in 2020.

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