Lead Generation can be complicated unless you have proper knowledge or information on generating more leads or Conversions from the same audience. You probably know some ways like giving discounts, showing Popups on your blog or website, or giving away some free stuff to the users.

Looks familiar, Good.

Here’s a Question, What do all these means unless your visitors know what you have, one of the most promising and best ways to let people know what you have and what you are going to offer them so that they’re keen to get that shit, is by creating a dedicated Landing Page about that product or service.

And here comes another Question,

So, how do you create landing Pages?

There are tons of ways you can create landing pages, like using your default CMS or writing down the codes on your own. But in this case, where you tend to collect more leads, these don’t fulfill your demands or need very high configurations to do so, and here comes Landing Page Builders.

And What are Landing Page Builders, These are dedicated tools or software that tend to create and deploy web pages designed to drive conversions without writing down a single line of code.

Till now, You know both what are Landing Pages, and Landing Page Builders. So how do you find one that fulfills your needs?

Time Taking Right,

So we have done all the research for you so you don’t.

But before we dive into the list of 7 best and most used Landing Page Builders here are some factors we checked before Sorting.

Key Features of a good Landing Page Builder.

All Landing Page Builders have their own strengths and weaknesses that we will cover later, instead, we looked for the common and important features that every Landing Page Builder must have in order to create beautiful and convertible landing Pages.

All of the Above mentioned features are common ones that a landing page builder must have in order to create beautiful landing pages.

So, it’s time to get directly into the list.

1. Hubspot Landing Pages

Best Free Landing Page Builder

Hubspot, One of the most popular names among SaaS and B2B companies. You wanna know WHY? Hubspot has everything to fulfill your marketing needs including Marketing, Sales, Customer Service, CMS, Operations, and tons of free tools like Forms, Email Marketing, and Landing Pages.

Whether you are a Blogger, an SMB, or any Agency Hubspot has everything to fuel your marketing efforts and Landing Page Builder is one such part of its marketing hub. No matter what you want to achieve with your Landing Page, you can achieve it with Hubspot Landing Page Builder like, Generating Sales, Capturing Emails, or Promoting your Service.

Features

For Instance, Hubspot has an easy to use Drag and Drop builder that lets you easily add sections, and fields like Name and Email, Payment methods, Calendar, Social Media Icons, and a lot more. In the Hubspot Landing Page Builder, you have a Theme option that lets you change Global Colors and Typography. You can also separately customize your page for mobile users.

More than that you can add your own Domain Name, you can also set Page Title, Meta Description, and Featured Image. It has a dedicated Optimize section where you see what to do for getting better SEO results. You can also show content dynamically based on your visitor’s location and device. Last but not least you can analyze your landing page performance like your top pages, run tests for various elements like images and headlines, and use custom SEO suggestions to improve the page for search.

Its Free version comes with 13 pre-built Templates and you can make it more useful after connecting it with Hubspot’s free CRM but in the free version there is a HubSpot branding at the bottom of the page which you can remove by Upgrading to the Starter CRM suite, which gives you access to all Premium features like you can add Payment Methods, create Unlimited Landing Pages and so much more with Hubspot Starter CRM Suite.

Pros:

• You can use it for free with lots of Features
• Very smooth Drag and Drop Builder
• Very Solid A/B testing feature (CMS hub Professional)
• Responsive, customize your mobile looks
• Excellent Customer Support with super useful Documentation
• Integrate Payment Method

Cons:

• Hubspot Branding in the free version.
• The payment method only works for U.S. people with the U.S. bank account

2. Unbounce

Best Landing Page Builder for Lead Generation and Conversions

What is Domination, you can learn from Unbounce. It is one of the most expensive yet one of the most popular Landing Page Builders with clients of over 15000 big companies. It is one of the most powerful landing page builders you can find in the market with some excellent AI-powered tools like Smart Builder and Smart Traffic.

Ask yourself first, what’s my goal? If the answer is conversion or lead generation then this might be the best landing page builder for you and if not then this is simply going to burn down your cash. You might need to find an alternative or go for some cheaper options like Swipe Pages or Convertkit.

Unlike other Landing Page builders that focus mainly on Online business, Unbounce offers a lot for offline and Agencies. If you are a blogger you need to stay away from it (I am not bragging) and there is a reason, starting with a whopping $90/month with unlimited landing pages and Popups you are limited to just 500 conversions and 20,000 unique visits.

Features

Unbounce comes with an excellent drag-and-drop builder with a very Intuitive User Interface that lets you create pages with ease. If you are tired of these builders then Unbounce offers you a “Smart Builder” that automatically creates a Page layout according to your needs, you only need to make some tweaks and your Landing Page is ready to fire.

It also has an AI-powered copy-generating tool that creates content based on your description but it’s not as useful as Smart Builder Your own words grab more attention than any AI tool.

Last but not least it has a powerful tool named Smart Traffic and this is so interesting and quite useful. It basically works parallelly with A/B testing features like when you run any A/B testing Unbounce tests your pages to discover which page brings you more conversion and it will direct your visitors to the best-performing page to convert.

All of a Sudden, Unbounce is not a beginner-friendly landing page builder with a Steep learning curve because of some advanced features which you might don’t need.

Pros:

• Powerful and most advanced A/B testing tool
• AI-powered Smart builder
• AI-powered Smart Traffic
• Design your Elements using JS & CSS
• Dynamic Text replacement based on what users are searching
• Integrates with almost all CMS, CRM, Email Marketing, and Analytic tools
• A lot of worthy templates to work with

Cons:

• Quite Expensive (starts from $90/month and goes to a whopping $575/month)
• Not a beginner-friendly tool
• Steep Learning Curve (you can use its AI tools but it’s complex)
• Integrations and redirects only work with higher plans

3. Swipe Pages

Best for creating Mobile-First Landing Pages

Yet another widely popular and one of the fastest landing Page Builders, Swipe Pages became a popular name among entrepreneurs and bloggers as it offers all the basic to advanced features required for creating a high-converting landing page.

From Drag and Drop builder to solid A/B testing features, swipe pages have everything you expect from a top-class landing page builder app. No matter what you want to achieve with your Landing Page, Swipe Pages stand with your goals. Starting with just $29/month with unlimited conversions Swipe Pages is one of the top choices for Bloggers and Marketers looking for a Full Features Landing Page Builder on a Budget.

Features

Come with all the same Drag and Drop builder, you can create three different types of Landing Pages AMP pages (for creating faster pages), Smart Pages (responsive on all devices), and Mobile Slides (instead of scrolling down you can create slides just like any Instagram Post). Once you select what kind of page you want to create you can choose templates from its huge Template Gallery.

Once you enter the editing mode you have tons of advanced fields for your Landing Page like Popus (where you can add Popus to your Landing Page), You can add Tracking Codes to your Page (like Google Maps & Analytics and your own custom code). You can also invite team members to work together on your campaigns.

It also has some advanced features like an Inbuilt Multi Step Form, custom integration, Powerful Server side A/B testing, and a cool Version History that takes back you to your past saved version of your Pages.

but,

The best of Swipe Pages is it can send Mobile traffic to a specific AMP page or Mobile Slides that ultimately leading to the highest conversions. You can also parallelly A/B test all your different Pages to generate more leads.

Pros:

• Reasonable Pricing with a 14-day free trial
• AMP & Smart Pages for faster loading
• Dynamic Text Replacement for better targeting
• Huge Templates Library
• Popups and Counter options make pages more appealing
• Powerful A/B testing tool
• Redirect potential Traffic to mobile-first pages

Cons:

• Not any Free Options

4. Insta Page

Easiest Landing Page Builder

Instapage is one of the easiest Landing Page builders to use in the list with slightly costly pricing plans with all the common and a lot of advanced features including Dynamic Text Replacement and Heatmaps.

Not only Instapge is the easiest, but it is also one of the fastest landing page builders that is capable of creating AMP pages with conversion focus elements so you never lose a chance to get more leads. With an almost zero learning curve it tends to be a trending option for both Bloggers and big enterprises.

Features

comes with all the very common Drag and Drop Builder and its templates gallery is slightly better than its competitor. Just like all the other Page Builders in the list Instapage comes with almost the same features, so talking more about its features doesn’t make any sense.

But,

It has some great features that we need to talk about like Thor Render Engine technology which makes your pages 3 times faster on responsive devices and it also has built-in AMP support for mobile devices so that it loads lightning-fast to improve your CRO.

Another one is its Insta Blocks which is kind of… a layout with different-different blocks that you can save and reuse to build faster pages, just like any Gutenberg Blocks. Last but not least You can add custom features to your Instapage Plan as per your requirements but it comes with higher plans.

Pros:

• Easiest and Fastest landing page builder
• Super detailed Analytics report
• All Plan comes with Unlimited Conversions and Unlimited Domains
• Collaborate with your team members in real-time
• You can BYpass all your leads to your CRM
• Instablocks can be Saved, Customized, and Reused makes easy to update content across pages.
• Comes with a powerful Thor Render Engine Technology capable of delivering pages 3 times faster
• Built-In AMP support for mobile devices

Cons:

• Plans are costly
• A/B testing is not included in Base Plan
• Not any option to create Pop-ups

5. Landingi

Best for Collecting Emails

Landingi is what you need if you are tired of expensive and complicated Landing Page Builder tools. Landingi is one of the Easier, Simpler, and Faster Landing Page builders on the list. It comes with all the basic to advanced features like Drag and Drop Editor to WebHooks to Dynamic Content to A/B split testing.

It has a clean and simple UI with all the features right at your Pointer for just $49/month. If you are a beginner to Landing Page builders then landing should be your go-to way for creating your first Landing Page. All you need to do is Signup, Choose the template of your choice, make some tweaks, and your Landing Page is ready to Publish.

Looks Easy, Yeah its looks but… it’s what it is.

Just like all the other good Landing Page Builders Landingi also has all the important features like Drag and Drop Builder, A/B split testing, Webhooks, Integrations, and Payment Gateways with some Advanced features like Dynamic Content, PopUp Builder, and Scheduler.

But, it also has some additional features that you will hardly find somewhere else

Like it’s a dedicated WordPress Plugin that let you import all your Lanidngi Landing Pages to your WordPress site which you can show them wherever you want like your Homepage. Another one is its Page Insider which let you know where your visitor going to pay more attention before you publish your page so that you can create highly Convertable Landing Pages.

Pros:

• Create Unlimited Landing Pages with no restrictions on Traffic and Leads
• Everything is just Straight Forward
• Clean and intuitive User Interface
• Dedicated WordPress Plugin (that lets you publish pages from your site)
• Page Insider gives you AI-based predictions about your visitor’s attention point
• A good and Solid Editor
• Just one Pricing for all and also a Free Plan

Cons:

• Free Plan comes with Landingi Branding

6. Leadpages

Best for selling Products on your Landing Page

Leadpages is a good option to consider especially if you are searching for a cheaper option that includes a free one-year Brand New domain name (that’s True). Leadpages is really very easy to use and you can get additional editing options floating next to the main option. Not only Landing Pages you can also create Popups, Banners, and Floating Bars to boost your conversion.

With LeadPages it is far easy to sell or promote your products through your Landing Page as it has In-built Payment Integration powered by Stripe and gets Lead Notifications every time when a lead is collected or any form is filled. It also comes with Drag and Drop Editor and all the necessary features required to create a conversion focus Landing Page.

But the interesting part is with any Leadpages subscription you will get a free custom domain name for 1 year (if you fo with Yearly Plan) which you later use to host your landing Pages and yeah Leadpages also gives you Hosting with Unlimited Traffic & Leads,
So if you are a Youtuber, Teacher, or anyone who just wants to promote any of your Services or Products Leadpages may be a perfect choice for you.

Pros:

• Free Domain name for 1 year and Free hosting for your Pages
• Publish your Landing Pages to your WordPress Site
• Get Lead Notifications every time a lead is generated or any form is filled
• Unlimited A/B split testing
• Capable to accept recurring Payments

Cons:

• Lack of Customization options
• Monthly Subscription sucks
• Can’t edit pages for each specific device

7. OptimizePress

Best Landing Page Builder for WordPress

Yeah here comes a Landing Page Builder for WordPress users. Yeah, it got a WordPress Plugin that you can install on your WordPress Site once choose a plan and make the Payment based on the WYSIWYG editor which is quite useful. Not only you can create Landing Pages you can also create Marketing Funnels & Sales Pages.

If you are a beginner and only comfortable with WordPress and don’t want to get in trouble with setting up DNS or any Coding, OptimizePress should definitely be your first choice. As it comes with a very clean and Intuitive UI with a Drag-and-Drop builder and other marketing features.

Features

Once you Install the Plugin you can start creating your Landing Page by choosing from over 250+ conversion-optimized Landing Page Templates. No matter what your Goal is like Selling Products, Capturing Emails, Affiliate Marketing, or Create Marketing Funnels, OptimizePress got it all.

It comes with more than 35+ Premium Elements to make your page more functional like Text, Rating, Progress Bar, EverGreen Counter, Testimonial, Faq, Custom HTML, Trust Badges, and many more. With all these advanced Elements OptimizePress comes with 2000+ Icons and royalty Free Images from Unsplash.

Getting Excited,

Why Not, as OptimizePress base Plan (Builder) starts at just $129/year (equal to $10.75 per Month) for 1 site where you can create Landing & Sales Pages. But if you are required of the whole features it offers you can March to its Suite Plan that costs you just $199/year (just $16.58 per Month) where you get all of the Optimize Press Features including Optimize Funnels, Mentor, Checkout, Urgency, Leads, and Optimize University.

But wait, the Important thing,

At this price point, you can create Unlimited Landing Pages, bring Unlimited Traffic, and Capture Unlimited Leads with 400+ Optimized Templates, 50+ Premium Integrations, Monthly Live Training, and So much more which you find here.

Pros:

• Best Landing Page Builder for WordPress
• Comes with Marketing Funnels and a Sales builder
• Cheaper plan compared to others (starting at just $10.75 per month)
• Full control over everything
• No restrictions on Traffic and Capture Unlimited Leads
• You will also be educated via its Optimize University and Monthly Live Traning
• Give Access to Unsplash Image Library

Cons:

• No Free Plan or any Free Trail Available
• Works only if you have WordPress based Site

So,

Now you have some good options as a Landing Page builder so how do you sort out one for yourself? Well, it depends upon your requirements and budget, because on the above list, almost all of the Landing page builders offer you competitive features that drive you tons of conversions or leads.

But what if you stand on a very tight budget, then you need to consider some cheaper or Free options just like Hubspot which offers a free plan which is great if you are just starting out,

But, if you want to create professional-looking landing pages with all the features like Forms, and Analytics Integration then you can consider Carrd, A Simple, Fast, and Easy-to-use one-page site builder that is somehow free with Premium starting at just $9/month.